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      <image:title>elevate capital</image:title>
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      <image:title>Services - Portfolio Management</image:title>
      <image:caption>We believe a team of asset class experts working together builds better portfolios. At Elevate Capital, clients can invest beyond traditional stocks and bonds, in real estate, private equity and venture capital, and can benefit from the kinds of complex strategies typically found at hedge funds. We provide protection strategies, tactical hedging and concentrated position management, all within a separately managed account you own and can see.</image:caption>
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      <image:title>Services - Equity Compensation</image:title>
      <image:caption>Elevate Capital Management has deep experience working with technology executives, whose wealth is often concentrated in equity compensation. ISOs, RSUs and other equity awards bring tricky decisions: when to exercise, how to manage the Alternative Minimum Tax (AMT), how to cover withholding shortfalls at vest, and how to reduce the risk of holding too much of one company. We specialize in guiding executives through these decisions by coordinating tax planning with your CPA and diversifying or hedging concentrated positions.</image:caption>
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      <image:title>Services - Financial Planning</image:title>
      <image:caption>We believe thoughtful, ongoing planning is what drives long-term success. Your financial life isn’t static, so your plan shouldn’t be either. We revisit it as your career, equity compensation, real estate and family needs change, and we handle the heavy lifting so you don’t have to. Through our client technology, you can see your entire financial picture in one place, including investments, outside accounts and property, updated as markets move.</image:caption>
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      <image:title>Services - Entrepreneur Resources</image:title>
      <image:caption>Elevate Capital is part of the startup ecosystem in San Francisco and Silicon Valley, and we work with founders at every stage, from early funding rounds to liquidity events. Beyond managing wealth, we connect entrepreneurs with resources that help them build: introductions to trusted attorneys, accountants and other specialists, guidance on founder equity and planning for an eventual exit, and a network of people who have been through it before.</image:caption>
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      <image:title>Services - Concierge Services</image:title>
      <image:caption>Elevate simplifies your financial life so you can focus on what matters most. Beyond investment management, we help coordinate the pieces that usually live in separate places, such as tax planning with your CPA, estate planning with your attorney, real estate decisions, business sales, insurance reviews and major purchases. With one team overseeing the full picture, you spend less time managing details and more time on your career, family and goals.</image:caption>
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      <image:title>Values - Trust</image:title>
      <image:caption>Your trust is our most valuable asset, and we work to earn it every day. As a fiduciary, we are required to put your interests first. We go further by being transparent about every fee we charge and how we’re paid. Your assets are held in your own name at Charles Schwab, an independent custodian, so you can see exactly what you own at any time..</image:caption>
    </image:image>
    <image:image>
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      <image:title>Values - Objective</image:title>
      <image:caption>We’re independent, with no ties to any bank or brokerage firm. That means no proprietary products to push, no sales quotas and no commissions influencing our advice. Our fees are based on the assets we manage, so we do well only when you do well.</image:caption>
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    <image:image>
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      <image:title>Values - Transparent</image:title>
      <image:caption>You’ll always know what you pay and what you get for it. We charge one clearly stated advisory fee, disclosed up front and shown on your statements, with no hidden layers or surprise costs. If you ever have a question about a fee, we’ll walk you through it line by line.</image:caption>
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      <image:title>Values - Service</image:title>
      <image:caption>Exceptional service is at the heart of every client relationship we have. You work directly with the people managing your money, not a call center or a rotating cast of junior staff. We reach out proactively when markets move or your situation changes, so you hear from us before you need to call.</image:caption>
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      <image:title>Values - purpose</image:title>
      <image:caption>We believe our work should make a positive difference beyond the portfolios we manage. We aim to set a high standard for how financial advice should be delivered, with integrity, transparency and the client’s interests first.</image:caption>
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    <loc>https://www.elevatecapm.com/team</loc>
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      <image:title>Founders</image:title>
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      <image:title>Founders - Jeremy D. Bardin, CFA</image:title>
      <image:caption>Co-Founder and Managing Partner Jeremy is the bond market expert and portfolio manager of the fixed income asset class. He has more than 20 years of experience, most of which was spent in the institutional fixed income sales &amp; trading divisions at Merrill Lynch and Oppenheimer. He is skilled at navigating difficult market environments and has experienced multiple market cycles Jeremy’s experience at Merrill Lynch allowed him to gain a depth and breadth of knowledge across the inner workings of the bond market that few people have been fortunate to obtain. His team would grow to execute on average over $1 billion per day in notional transaction volume. His clients were money managers, banks, insurance companies, hedge funds, Fortune 500 Corporations, foundations, endowments and family offices. He helped them manage fixed income portfolios that in aggregate exceeded more than $75 billion. Elevate Capital is loosely modeled after his first client at Merrill Lynch, the family office of a sophisticated Texas billionaire. Jeremy earned the Chartered Financial Analyst (CFA) designation in 2004. Jeremy is originally from Salt Lake City, Utah. He lived in Dallas, Texas for 9 years before moving to San Francisco in 2009. He is an avid skier and mountain biker, as well as a mediocre surfer.</image:caption>
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      <image:title>Founders - Garo Kochounian</image:title>
      <image:caption>Co-Founder and Managing Partner As Co-Founder and Managing Partner of Elevate Capital Management, Garo Kochounian leads the firm’s active equity strategy. He brings more than 25 years of experience working with institutional asset managers, including roles at Oppenheimer, ISS and MSCI, where he advised global institutional investors on strategy and investment solutions. Garo manages a thematic, multi-cap equity portfolio built on a research-driven process. He combines top-down macroeconomic analysis with advanced applied analytics, studying the cause-and-effect relationships across the global economy and markets to identify the signals that drive investment decisions. The portfolio focuses on long-term structural growth, with an emphasis on transformative technologies such as artificial intelligence and machine learning that are reshaping entire industries. A deeply analytical investor, Garo believes sound decisions require more than quantitative metrics. They demand a holistic view of market dynamics, industry evolution and investor behavior. He looks for mispriced assets and asymmetric risk-reward opportunities, concentrating capital in high-conviction ideas with sustainable long-term growth potential. Garo holds a Bachelor of Science in Finance from the University of San Francisco and is fluent in four languages. His Armenian heritage and early childhood living abroad shaped the global perspective he brings to investing in an interconnected world. He and his wife, Katie, are raising their three children, Reve, Beau and Siena.</image:caption>
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